Research Profile: 7 Park Data, A Next-Gen Big Data Broker

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7 Park Data is one of the leaders in a new generation of research firms brokering ‘big data’ to asset managers. Founded in 2012 by two ex-Majestic Research salespeople, the firm currently has a dozen datasets, with additional data sets in development. Coverage is primarily consumer and includes exclusively-licensed consumer receipt data as well as credit card receipt data.

Following in the footsteps of Majestic Research, which is now part of ITG Investment Research, 7 Park Data is developing its own proprietary research drawn from its ‘big data’ sources. As of mid-2014, it covered between 100 and 200 names with reports on spending trends.

7 Park Data has an exclusive distribution agreement with InfoScout, a consumer analytics provider, to distribute its consumer receipt data to investors. InfoScout ‘s parent company, ScoutIt Inc., provides applications designed to reward panelists for contributing receipt data. Receipt Hog is an IOS app which provides cash payment for participants that provide photos of grocery receipts. Shoparoo is an application compensates participants for photos of receipts by making donations to secondary schools attended by their children. InfoScout primarily sells its services to consumer companies such as Procter & Gamble, Nestle & Unilever seeking insight on shopping trends.

Besides InfoScout, 7 Park Data offers credit card receipt data and two data sets on mobile phones.

The firm was founded by Alex Nephew and Brian Lichtenberger who had worked together at Majestic Research before it was acquired by ITG. Lichtenberger left after the ITG acquisition to become head of institutional sales for Mastercard Advisors, the Mastercard affiliate which sells credit card receipt data and analytics.

The company has a Bain Capital Ventures principal, John Connolly, as advisor. BCV is an investor in InfoScout, and Connolly was head of ISS prior to its sale to MSCI.

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About Author

Sandy Bragg is a principal at Integrity Research Associates. He has over thirty years experience as an investment research professional. Prior to joining Integrity in 2006, he was an Executive Managing Director at Standard & Poors, managing S&P’s equity research business and fund information properties. Sandy has an MBA from New York University and BA from Williams College. Email: Sanford.Bragg@integrity-research.com

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