Company Profile – Consumer Equity Research (CER)


Launched in 2009, UK-based Consumer Equity Research (CER) offers investors and corporations coverage of the consumer space. The firm’s research is distinct in the sense that it includes a combination of long-term fundamental research and short-term technical analysis.

The majority of CER’s coverage is centered in North America and Europe, with some coverage on different regions. CER offers full financial models for over 50 companies. The majority of the companies covered are small and mid-caps in the following subsectors: food manufacturing, food retail, household & personal care, and recreation.

CER operates under a subscription-based business model. The suite of products offered include monthly digest (market and sector overview; trading strategies; and news commentary); Model investment portfolio (updated monthly; performance independently tracked); Thematic sub-sector industry research reports; detailed company notes with emphasis on under-covered mid-cap stocks and special situations; financial models; thematic conference calls and corporate presentations; industry symposia; field trips and road shows. CER also conduct bespoke research projects.

CER’s research is conducted by analysts with years of experience and excellent track records in buy- and sell-side firms, as well as in the corporate world. CERs analysts also offer multilingual capabilities (English, German, Spanish, Japanese). The point of contact at CER is Edward Ritchie,; +44(0)20-8123-2634.


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