New York – Consumer Edge Research is bulking up, by adding retail and consumer products analyst Faye Landes to the team. In addition, Tal Lev joined the team as VP and analyst focused on retail. This brings the research firm’s staff to 11 and compliments the team’s abilities in the consumer discretionary space. Consumer Edge Research was started by Bill Pecoriello the number one ranked beverage analyst by Institutional Investor for 6 years straight. Ms. Landes has experience as both a sell-side and the buy-side analyst in the retail sector and was a founding partner of Thomas Weisel. Bill Pecoreillo and Faye Landes intersected at Bernstein and have a similar survey-based deep-dive analytical style to their analysis.
Consumer Edge Research provides industry reports, company research reports and customized survey data and analyses. As well, the firm hosts management meetings, conference calls and field trips. Prior to hiring Faye Landes, the firm was covering 28 firms in the Beverages, Food and Household/Personal Care industries, but it is expected that the coverage will move to about 40 stocks, once Faye initiates her coverage. CER has made extensive investments in syndicated data (IRI, Nielsen) and 100% proprietary survey data about consumer spending intentions by demographic, income and geographies across dozens of product categories.
We include the press release below:
CONNECTICUT, Mar. 1 — Consumer Edge Research LLC, a preeminent investment research
and consulting boutique, announced today that Faye Landes – 24year veteran analyst and product manager from the retail and consumer products industry — has joined the firm as Managing Director to head up the firm’s retail sector coverage. Consumer Edge Research LLC, founded in 2009 by former Morgan Stanley senior analyst Bill Pecoriello, has established a reputation for superior consumer sector research.
Commenting on the hire, Mr. Pecoriello said, “I’ve known Faye for 10 years as both a former colleague and client, and have always been very impressed with the deep knowledge and experience she brings from the retail and consumer sectors. Faye brings a unique perspective having spent 8 years on the buy-side, 10 years on the sell-side and 6 years working in the consumer products industry. She has broad insights into both the key fundamental drivers of the retail and consumer sectors as well as an understanding of the key drivers of their share prices.
She was a top ranked analyst in Institutional Investor for 6 years including 3 years at #1 in footwear and apparel, and in 1999 was ranked top ten across all categories for stock picking and industry knowledge. Her insights will be leveraged across our consumer staples industry coverage as well as our expansion into the consumer discretionary sectors. I am delighted that she is joining the firm and welcome her as a Managing Director.”
Ms. Landes was formerly Director of Research and a Senior Analyst at Dawson-Herman Capital Management from 2008-2009. From 2007-2008, she was a Portfolio Strategist, responsible for the U.S. retail and consumer sectors at Moore Capital Management. Previously she was Retail Sector Head at Ziff Brothers Investments, which she joined in 2002. From 2000-2001 she was Senior Research Analyst e-commerce, footwear and apparel at Sanford C. Bernstein and Company. She was a Founding Partner at Thomas Weisel Partners from 1999-2000. From 1993-1999, she was a Managing Director covering footwear and apparel at Salomon Smith Barney.
From 1992-1993, she was a research analyst covering footwear and apparel at PaineWebber. Ms. Landes previously she held positions as Product Manager at Slim-Fast Foods, CPC International and House of Seagram. Ms. Landes was educated at New York Stern School of Business where she received an M.B.A and at Princeton University.
Stated Ms.Landes, “I am thrilled to be joining the firm. I am excited to work with Bill and his team, whose work I valued highly when I was a client, to build out research coverage into consumer discretionary categories.” She added, “I am confident that my understanding of near and longer term trends in consumer behavior, as well as my experience covering retailers on both the sell and buyside will allow me to further differentiate Consumer Research Edge product with clients.”
About Consumer Edge Research
Consumer Edge Research LLC is a preeminent independent equity research and consulting boutique focused on the global consumer sector, including consumer staples as well as consumer discretionary. We generate non-consensus ideas combining uniquely thorough, fact-based, primary research with rigorous valuation analysis and perspective from years of covering our sectors. Our team has over 100 years of combined experience in the consumer and financial services industries. Our work is supported by extensive industry relationships developed over two decades. Our data are gathered both from global syndicated sources as well as primary research surveys, channel checks and other proprietary data collection. We offer a high level of service and responsiveness by keeping a focused client list.
Consumer Edge Research, LLC
(203) 504 8122