Increased coverage: Verbatim


Verbatim Advisory Group, an independent channel research provider, is responding to increased demand for their research with a significantly increase in the number of companies tracked on an ongoing basis. Close to 50 tickers are now covered on a syndicated basis – up from 9 tickers a few months ago. Their syndicated reports cover the following sectors (additional sectors are covered on a custom basis):

  • Restaurants (full service and quick service)
  • Hardlines
  • Softlines
  • Discount
  • Department Stores
  • Grocery/Pharmacy
  • Specialty Retail

A company-by-company coverage list is below, showing the frequency and category of each report.  Verbatim is constantly adding tickers to this list and can add specific tickers upon clients’ request.  The companies in the list below are within Verbatim’s “syndicated” coverage, whereby a report is shared with a small number of clients.  Verbatim also has “custom” coverage for other companies in these and other sectors, including healthcare, technology, manufacturing, and services.

Verbatim has been servicing institutional investors since 2003. The firm has offices in London, Tokyo and New York, offering global coverage across 20+ languages.  Verbatim’s analysis is based on medium-volume, open-ended, telephone interviews with contacts at different points in the supply chain. Verbatim then incorporates this raw data into its proprietary processes to reach conclusions about industry and business performance trends.  The end result is a comprehensive report that includes a summary, high-interest trends, and all supporting data.

Verbatim adheres to thorough compliance standards. The firm does not pay respondents, does not ask questions conducive to uncovering material non-public information, and continuously monitors staff’s work to ensure adherence to compliance policies. Verbatim is a member of CASRO, a market research trade organization with 300+ member companies and a strict Code of Standards and Ethics.

The current list of Verbatim’s Syndicated Coverage is below.

For more information, please contact:

Mike Walsh




Verbatim’s Syndicated Coverage


Company Name


Report Frequency

Grocery /  Pharmacy CVS CVS Quarterly
Kroger KR Monthly
Safeway SWY Monthly
Walgreens WAG Monthly
Whole Foods WFM Monthly
Full Service Restaurants Cheese Cake Factory CAKE Quarterly
Brinker – Chili’s EAT Monthly
Buffalo Wild Wings BWLD Quarterly
Olive Garden DRI Quarterly
P.F. Chang’s PFCB Quarterly
Red Lobster DRI Monthly
Quick Service Restaurants Chipotle Mexican Grill CMG Monthly
McDonald’s MCD Monthly
McDonald’s Europe MCD EU Monthly
Panera Bread PNRA Monthly
Sonic SONC Quarterly
Starbucks SBUX Monthly
Yum! – KFC China YUM Monthly
Hardlines Best Buy BBY Monthly
Home Depot HD Monthly
Lowe’s LOW Monthly
Pier 1 PIR Monthly
Staples SPLS Monthly
Target TGT Monthly
Williams-Sonoma WSM Monthly
Department Stores JCPenney JCP Monthly
Kohl’s KSS Monthly
Macy’s M Monthly
Nordstrom JWN Monthly
Sears SHLD Monthly
Discount Costco COST Monthly
Dollar General DG Monthly
Family Dollar FDO Monthly
Kmart SHLD Monthly
Softlines Abercrombie & Fitch ANF Quarterly
Guess GES Monthly
Old Navy GPS Monthly
Ross Stores ROST Monthly
Gap GPS Monthly
Children’s Place PLCE Monthly
Victoria’s Secret LTD Monthly
Specialty Retail Autozone AZO Monthly
Bath & Body Works LTD Monthly
GameStop GME Monthly
O’Reilly Automotive ORLY Quarterly
Vitamin Shoppe VSI Monthly






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