Third Quarter 2018 Bellwether Research Valuations Set New Highs


According to analysis prepared exclusively for Integrity Research by Marlin & Associates[1], the international M&A advisor, average valuations in the third quarter of 2018 for large publicly traded research and information firms increased to 5x estimated 2018 revenues from 4.9x the previous quarter.  Average EBITDA valuations grew to 16x forward EBITDA from 15.6x the previous quarter, despite slower revenue growth anticipated for 2018.   The universe of firms selected are predominantly information firms which also contain research components.

S&P Global (8.2x), Moody’s (7.8x) and IHS Markit (7.1x) enjoy the highest forward revenue multiples among the firms tracked. Removing these three firms from the public company set would result in an arithmetic average EV / revenue multiple of 3.7x 2018 estimated revenues.

Sources: S&P Capital IQ, Marlin & Associates

Average trailing revenue multiples have increased from approximately 3.5x in 2013 to around 5.6x currently.  Average trailing EBITDA multiples have improved from approximately 12x in 2013 to over 19x currently.

Marlin & Associates has prepared these special valuation benchmarks for the investment research industry in collaboration with Integrity Research Associates. The benchmarks monitor the valuations for publicly traded firms that offer research-related services.  The ‘trim mean’ metric used to calculate averages excludes the highest and lowest values from the calculation.

Marlin cautions that averages can be misleading and that no one multiple or combination of multiples should be used as a predictor of the future value of any company.  Growth rates – which often help drive value – may include acquisitions while EBITDA profit margins may be skewed for a variety of reasons including currency fluctuations.

Third quarter 2018 revenue and EBITDA multiples

Revenue multiples during the last quarter ranged from 2x estimated 2018 revenues for Forrester Research, a global industry research and advisory firm, to 8.2x estimated 2018 revenues for rating agency/information supplier S&P Global, which recently acquired Kensho Technologies for $550 million.  The median value was 4.2x estimated 2018 revenues and 5.2x actual 2017 revenues.

  Sources: S&P Capital IQ, Marlin & Associates

EBITDA valuations in the third quarter ranged from 8.9x estimated 2018 results for marketing data supplier Nielsen to 22.8x estimated 2018 for Gartner, a leading technology industry research provider.  The median values were 16.1x estimated 2018 EBITDA and 18.4x on a trailing basis.  Excluding the three highest values gives an average forward EBITDA multiple of 13.9x.

Slowing top line growth

Analysts expect average revenue growth in the industry to slow from an average of 12% in 2017 to 9% in 2018.  Analysts expect Gartner’s growth to fall from 35% in 2017 to 21% in 2018 and Morningstar to slow from 14% in 2017 to 4% growth in 2018.  IHS Markit, which recently launched enhanced maritime satellite tracking data, is projected to improve from a 1% decline in 2017 as it consolidated after the merger to 8% growth in 2018.  Revenue growth for many of the firms in information and market research industry is anticipated to be in the low to middle single digits – as it was in 2017.

Cautions on multiples

Since the majority of investment research businesses are either privately held or vertically integrated within broker-dealers, selecting publicly traded bellwethers for investment research is a challenge. All the firms selected offer research services, but in many cases research may be a minority component of overall business.

Note that the valuation multiple of a large publicly traded firm that is a leader in its niche may not be a valid comparable for assessing the value of smaller firms or those that are not market leaders. As a result, valuations for smaller privately held research firms may differ markedly from those implied by these multiples.

Marlin & Associates is an international investment bank and corporate advisory firm based in New York City, with offices in Washington, DC, and Toronto. The firm advises owners and managers of U.S. and international companies that provide software, data, and related services and has a particular expertise in advising owners and managers of firms that provide business intelligence, marketing intelligence, fintech and healthcare IT. For more information please visit


[1] Marlin & Associates Securities LLC, a wholly owned subsidiary of Marlin & Associates Holding LLC, is a broker-dealer registered with the Securities and Exchange Commission and is a FINRA/SIPC member firm ( For more see Nothing contained herein should be construed as a recommendation to purchase or sell any security. The information herein is not fully comprehensive, nor does it consider specific objectives, circumstances or needs of individual recipients.

[2] Valuations reported last quarter included MSCI, which has been removed from the analysis because research products represent a small fraction of the firm’s financials.


About Author

Sandy Bragg is a principal at Integrity Research Associates. He has over thirty years experience as an investment research professional. Prior to joining Integrity in 2006, he was an Executive Managing Director at Standard & Poors, managing S&P’s equity research business and fund information properties. Sandy has an MBA from New York University and BA from Williams College. Email:

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