New Alternative Data Standard-Setting Body Begins Soliciting Feedback On PII Practices


The Investment Data Standards Organization (IDSO), a non-profit comprised of producers, distributors and users of alternative data, is starting member review of draft standards for Personally Identifiable Information (PII) with the goal of finalizing adoption in the next month.  Recent privacy concerns relating to Facebook user data have made PII standards a priority for the organization.

IDSO has begun distributing advance copies of the draft PII standards for review by IDSO members.  The organization is hosting an online call-in forum on April 12th, 2018 at 12:30pm EST which will primarily be attended by buy-side organizations.  For more information about attending the online PII standards feedback forum, please email  For more information about IDSO, go to

“We are very excited to take part in IDSO as we see it as a needed component of the alternative data industry,” said Amir Leitersdorf, Co-Founder and Excecutive Chairman of Super Signal Capital, an IDSO member.  “IDSO will help investment organizations such as ours ensure the highest standards of compliance when using non-traditional datasets to generate alpha”.

“We’ve been pleased by the response we are getting from the industry,” said Gene Ekster, an IDSO administrative member who has previously worked with alternative data at Point72, 1010data and Majestic Research. “Now the work is focusing on formalizing standards, with our highest priority on PII standards.”

Our Take

Increased media attention on data privacy has increased the urgency of formalizing best practice standards for use by industry practitioners.  Institutional investors have no inherent interest in data on specific individuals, centering instead on mining broader trends across larger cohorts of consumer data.  Nevertheless, alternative data may contain PII at some stage of its life cycle and in some cases is dependent on user authorization.  For these reasons interest appears to be growing to establish industry standards not only mitigate reputational risk for firms using alternative data, but also reduce uncertainty for the industry as a whole.


About Author

Sandy Bragg is a principal at Integrity Research Associates. He has over thirty years experience as an investment research professional. Prior to joining Integrity in 2006, he was an Executive Managing Director at Standard & Poors, managing S&P’s equity research business and fund information properties. Sandy has an MBA from New York University and BA from Williams College. Email:

Leave A Reply