In a move set to redefine client engagement solutions in the financial services sector, Singletrack, a premier provider of AI-first tools and analytics for capital markets, has announced its acquisition of Mediasterling, specialists in content creation and distribution for investment research and professional services.
Singletrack’s Acquisition of Mediasterling
The Singletrack acquisition of Mediasterling, was unveiled on February 10, 2026, from the company’s offices in London and New York. This strategic union builds on a partnership dating back to 2012, when the two firms collaborated on a groundbreaking investment research platform for a major bank—a client they still serve today.
The acquisition arrives amid surging demand for integrated solutions in capital markets. With research production on the rise, expanded sell-side coverage of buy-side and corporate clients, and a push for seamless service delivery across sales, trading, research, and corporate access, the combined entity is poised to deliver the industry’s most robust suite of client engagement products, third-party integrations, and services. By merging Singletrack’s AI-driven engagement capabilities with Mediasterling’s expertise in high-quality, branded content creation via Microsoft platforms, the firm aims to eliminate fragmented workflows, reduce costs, and harness AI to transform advisory services.
James Travis, Director of Mediasterling, emphasized the synergy of the two firms saying, “Singletrack leads the way in capital markets client engagement software, and we offer the industry’s most flexible and sophisticated research authoring solution. Together, our focus will be to add value for our clients by enabling them to create and monetize research & analysis through AI-enabled creation, personalized delivery, and value measurement.”
Singletrack CEO Brijesh Malkan echoed this sentiment, highlighting the commitment to innovation: “This transaction strengthens our commitment to the industry to help eliminate fragmented workflows, innovate and lower costs, and we are delighted to welcome James and the experienced Mediasterling team to Singletrack. At a time of considerable change, our focus will be firmly on working with our customers and partners to realize the potential of AI to transform how advisory services are produced, delivered, and integrated into decision making.”
Phil Cunningham, Managing Director at Accel-KKR, Singletrack’s key investor, added: “Singletrack’s acquisition of Mediasterling marks an exciting step forward in reshaping how capital markets firms operate in the AI era. We are excited to back Singletrack as they expand their platform and deliver even more differentiated value to customers. Bringing together Singletrack’s AI-first engagement capabilities with Mediasterling’s strength in research content creation creates a uniquely powerful foundation for the next generation of advisory workflows.”
Both companies have pledged a seamless transition, ensuring continuity for customers and partners. This acquisition not only consolidates their shared client base but also accelerates Singletrack’s vision of a fully integrated, end-to-end service delivery platform, originally conceived by its founders to revolutionize how capital markets firms deliver advisory services.
About Singletrack
Singletrack was founded in 2009 by Stuart Berwick and Paul Dyson, two veterans of global investment banks with extensive experience in driving innovation within the financial sector. Recognizing the limitations of traditional CRM systems in capital markets—where legacy tools often failed to leverage data effectively—they launched the company in London’s financial center to create a purpose-built platform focused on on-demand technology and advanced analytics.
From its inception, Singletrack aimed to help firms transform productivity, monetize intellectual assets, and foster data-driven advisory services. Today, with offices in London and New York, Singletrack serves over 55 clients worldwide, including leading investment banks, brokers, and independent research providers (IRPs).
The firm’s core offerings revolve around its flagship capital markets CRM and research management platform, tailored specifically for sell-side operations. Unlike generic CRMs, Singletrack unifies research distribution, client engagement, deal management, and analytics into a flexible, AI-first system.
Key services include tools for targeting, pipeline management, collaboration, compliance workflows, and measuring engagement across digital channels. These capabilities enable users to optimize resources in research, sales, banking, and corporate access, streamlining interdepartmental collaboration and driving profitability through real-time insights and automation. Additional features support corporate access events, roadshow management, and value measurement, all while ensuring regulatory compliance and high-touch client interactions.
In the past year, Singletrack has made several notable strides, underscoring its growth trajectory. In 2025, the company announced new integrations with third-party systems to enhance workflow efficiency and appointed Samir Saied as Chief Customer Officer to bolster client success initiatives. Culminating these efforts, the 2026 acquisition of Mediasterling represents a pivotal development, expanding Singletrack’s capabilities in AI-enabled content creation and personalized delivery.
Since its founding, Singletrack has secured approximately $3.76 million in capital across several funding rounds to support its expansion and innovation. Early financing included angel investments: $786K in December 2011, $461K in February 2014, and additional rounds in 2016 and June 2019. A significant milestone came in June 2022 with a later-stage VC round of $603K and a substantial growth capital investment from software-focused firm Accel-KKR, aimed at accelerating global scaling and potential mergers and acquisitions. Remaining privately held with 81 employees, Singletrack has leveraged this funding to enhance its technology stack, grow its client base, and maintain a focus on organic development without public market pressures.
Our Take
Singletrack’s acquisition of Mediasterling positions the firm as a frontrunner in AI-driven transformation for capital markets. By integrating Mediasterling’s content creation expertise with Singletrack’s AI-first engagement tools, the combined entity can offer end-to-end solutions that streamline research authoring, personalized distribution, and performance analytics. This synergy addresses industry pain points like fragmented workflows and rising production demands, potentially boosting efficiency and cost savings for sell-side firms.
Looking ahead, Singletrack is likely to accelerate innovation, leveraging AI for predictive insights and automated advisory services. With Accel-KKR’s backing and a history of steady funding, expect Singletrack to expand its market share, possibly through further acquisitions or global outreach. As economic volatility persists, Singletrack could dominate by enabling data-driven client relationships, driving revenue growth and solidifying its role in reshaping advisory ecosystems. Challenges include AI integration risks and competition, but the trajectory points to robust expansion and leadership in the AI era.
As the financial services industry evolves, Singletrack’s data-centric approach—evidenced by its benchmark reports and expanded offerings—promises to empower sell-side firms to thrive in an increasingly competitive landscape. With strong backing from Accel-KKR and a heritage of innovation, Singletrack is well-equipped to lead the charge into this new era, delivering measurable returns for clients worldwide.
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